Published: Fri, May 04, 2018
Science | By Joan Schultz

Google says Chrome blocks 'about half' of unwanted autoplays

Google says Chrome blocks 'about half' of unwanted autoplays

Chrome uses the browsing history and user actions to adjust the list of allowed sites.

Under the new policy, Chrome will allow or block autoplay videos depending on the preferences of users. MEI uses signals such as the time media is consumed or whether the tab with the video is the active tab of the browser.

Now, a new update, called Chrome 66, is "learning" to become more personalized, so that it can remember which sites you want to mute and which ones you'd prefer to play sound.

Google in January released Chrome 64, a version of its popular web browser that promised to crack down on flashy pop-up ads and blaring auto-play videos. If you don't have browsing history with a site, Chrome allows autoplay for over 1,000 sites where Google says the highest percentage of visitors play media with sound (sites where media is the main point of visiting the site). Chrome for desktop will now learn preferences of users over time to determine which sites they visit with videos that play when the pages load.

A user can not avoid the sudden unwanted noise when he enters a site for the first time, but later, the user would have a customized browsing experience.This seems to be hard for the users primarily but once the browser gets the hold of user's search, the autoplay works accordingly.

Google says a "significant number of autoplays" are paused and muted, or have their tabs closed, within six seconds. Also, a user can later switch over to autoplay with a sound option for any website as desired. However, there could be many sites that play sounds that the users may not be expecting and that can be annoying.

"This way, Chrome gives you a personalised, predictable browsing experience", said Google.

Here's my solution: If you encounter a site with annoying autoplay videos that aren't muted, don't bother clicking on the little players to stop the video in each instance. Also, they claim that once your browser is fully trained it should block about half of the autoplays you run across.

To get the new blocking features, update your Chrome browser to the latest version.

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