Published: Sat, May 12, 2018
IT&Software | By Alfonso Woods

Can another redesign bring Snapchat back from the brink?

Can another redesign bring Snapchat back from the brink?

After drawing criticism from users worldwide about its controversial redesign, audio-video sharing platform Snapchat has rolled out another app redesign for iOS users.

There is no word yet on when the update would be available on Android.

Now Snapchat appears to be responding, with the Stories feature being moved from the Friends to the left of the camera - an initial change that upset many - and are now back to the right of the camera screen when the app is opened. There's now no news on when this new Snapchat redesign will make its way to Android.

This new (or old) version puts Stories from friends into the Discover tab.

That's according to the latest tracking study from YouGov, which shows that Snapchat's "impression score" - showing whether consumers have a positive or negative impression of a brand - plummeted from a high of 30 in late January to a low of 8 in early April. In fact, the new design seems to undo most of the major changes made in the previous redesign.

But Snapchat's redesign, which it first revealed back in November, was an unmitigated disaster for the company and was even partially blamed for its poor financial results last week. The app also has added a separate Subscriptions feed for Stories from publishers and creators users follow. Stories can now be shared outside the app on the web, while the app also gained new text and mute options.

The Snapchat app logo. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation.

The social media service said its number of daily active users had risen to 191 million, up from 187 million in the last quarter, but the increase was smaller than predicted.

Like this: