Published: Tue, April 17, 2018
Science | By Joan Schultz

Facebook has spent $20M on Zuckerberg's security since 2015

Facebook has spent $20M on Zuckerberg's security since 2015

This is one reason why it sometimes seems like Facebook ads are following you.

After the US Congress questioned Mark Zuckerberg about Facebook's tracking of users personal data, the social networking company revealed that it collects data even if users aren't logged in and even collects data from non-users for security purposes.

Zuckerberg began to explain a few of the basics, but eventually said his team would follow up with more information later.

Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them. "This is because other apps and sites don't know who is using Facebook", reads the blog post. Castor asked Zuckerberg two yes-or-no questions that he was forced to admit to: that Facebook collects data on non-Facebook users on every website that has a "like" or "share" button. That is the date when Facebook launched "Tag Suggestions", a feature that suggests people to tag after a Facebook user uploads a photo. And it was several multiples higher than the amounts spent on other well-known, high-profile CEOs, such as Tim Cook, CEO of Apple, which spent $317,325 on his personal security and aircraft use in 2017; and Jeffrey Bezos, CEO of Amazon, which spent $1.6 million in 2016.

Facebook Analytics provides developers information on how people are spending time on their websites and apps.

"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services".

It also reiterates how it's able to gather information on people who don't use Facebook. Google has a popular analytics service.

Baser said Facebook doesn't sell that data but only uses it to cater content to you.

The company said the cost of Zuckerberg's "overall security program" was a way to address "threats to his safety arising directly as a result of his position as our founder, Chairman, and CEO". These and many other companies offer advertising services too. "For example, receiving data about the sites a particular browser has visited can help us identify bad actors", he posted. "Or if a browser has visited hundreds of sites in the last five minutes, that's a sign the device might be a bot".

There are three main ways in which Facebook uses the information it gets from other websites and apps.

Amid a revamp following the breakout of the data breach scandal involving Cambridge Analytica and Facebook, the social media giant announced a facelift for its "Bookmarks" section to facilitate easy access and navigation of settings.

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