Published: Tue, April 17, 2018
IT&Software | By Alfonso Woods

Facebook Faces Class Action Lawsuit Challenging Its Use Of Facial Recognition Data

Facebook Faces Class Action Lawsuit Challenging Its Use Of Facial Recognition Data

Too many Irish people have had their data accessed by Cambridge Analytica, the British political consultancy group, Facebook has said. The social network isn't presenting the choice as a simple yes-no option: Instead, users are presented with a list of the purported benefits of facial recognition tech, then asked if they want to "Accept and Continue", or click a greyed-out box obliquely called: "Manage Data Settings".

This law protects people over information such as fingerprints, retina scans, and facial recognition.

The facial recognition feature isn't now available in the UK.

The feature suggests who might be present in uploaded photos, based on an existing database of faces. The court responded that users' privacy, not wallet or body, was harmed by Facebook's tactics. The Terrogence marketing page hasn't been updated since 2013, implying that far more than 35,000 faces have been documented as the program has been operating for the past five years. "That's because Facebook is not a social media company; it is the largest data mining operation in existence".

Still, despite the breach of privacy, some students say giving up Facebook is easier said than done. This argument hinges on an IL law called the Biometric Information Privacy Act (BIPA), which states a private entity can't store an individual's biometric information without written consent, nor profit from the data.

"One aspect of the data that was leaked from Facebook was personality profile data". When you contemplate face recognition that's everywhere, we have to think about what that's going to mean for us.

The plaintiffs bringing the lawsuit to Facebook's door allege the company gathered biometric facial information without their explicit consent.

"There is a worldwide movement to delete Facebook, not just due to their moves in the Philippines, but because also of privacy concerns", he added. "If I had to give up all social media and keep only one, it would be Facebook".

So the question remains, even if Facebook faces stricter privacy regulation and is forced to crack down on third-party developers on their website, what can be done about outside firms using social media networks as a treasure trove of public user data?

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