Published: Mon, April 16, 2018
IT&Software | By Alfonso Woods

Barry Lewis: Facebook and the illusion of privacy

Barry Lewis: Facebook and the illusion of privacy

Facebook's founder, Mark Zuckerberg, said that all affected users would receive a message through their news feeds letting them know about the use of their data.

I'm not suggesting this was the moment when then-President Bush was destined to become ex-President Bush, but his apparent disconnect with the modems of everyday life echoed through the halls of Congress in the (to be charitable) rudimentary questions lobbed at Zuckerberg. (I couldn't figure out how to do the latter, and I write about technology for a living.) Zuckerberg says he's giving users control, but he's giving them the illusion of control.

The founder of social networking giant continued to earn a base salary of $1 with no bonuses or stock awards. In an effort to make amends the company is contacting the 87 million users whose data was obtained by Cambridge Analytica, the outfit that has come under fire over the way its business operates and the ways in which it has used data to manipulate voters in elections around the world. The incident wiped off billions from Zuckerberg's wealth while Facebook's stock prices slumped in a week.

"I would not assume that it is private that it's not being collected and tracked by Facebook - it is", she said.

"At this point, it's hard to imagine Facebook without Sheryl", Zuckerberg said in a Facebook post last month on her 10-year anniversary with the company. More than a million people in each of the UK, Philippines and Indonesia, as well as 310,000 Australian Facebook users, may have also had their personal information harvested. For instance, when specifically asked whether he would support an "opt-in" requirement (which means FB would have to get users' consent before sharing their data), Zuckerberg in his testimony said "makes sense to discuss", but as his wont, he side-stepped adding: "the details around this matter a lot".

But like Facebook, Google's massive advertising network was used by Russian sources to spread disinformation during the 2016 U.S. election.

While the face-off between Zuckerberg and federal lawmakers has come to an end, local IT experts told KOMU 8 the fallout from this case will likely continue for years to come for millions of Facebook users.

According to the law, organisations will be held accountable for the personal data they collect from people.

The announcement comes after Facebook placed adverts in United States and United Kingdom newspapers apologising for losing control of the data.

"You said that everyone controls their data, but you're collecting data on people who are not even Facebook users, that have never signed a consent, a privacy agreement."-U.S".

It was the longest and most watched public apology in recent times.

As I understand it, it's a tactic called "pervasive ad targeting", wherein if you happen to check out the price of a desk or a gallon of milk, the internet registers your interest and gloms onto you like a death-eater.

"Google should be at the centre of the more holistic conversation about data regulation and ethics They have significantly more data, both in terms of quantity and sensitivity, than Facebook, Amazon and (major data-broker) Acxiom combined", he said. Reuniting with past coworkers (or, for that matter, classmates) that you haven't seen for 30-35 years seems like too much work.

Rodgers said other sites like Twitter and LinkedIn don't use "that sort of deep, personal data", while they focus more on what's happening on their platforms with keyword searches and hashtags. The company in 2017 raised privacy worries when it said it would begin measuring the real-world performance of its online adverts by working with undisclosed companies that had access to 70% of the credit-card and debit-card transactions in the US.

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