Published: Wed, March 14, 2018
Finance | By Claude Patterson

Google to ban ads on cryptocurrencies, related products

Google to ban ads on cryptocurrencies, related products

Blocked 79 million ads for trying to send us to malware-infected websites.

Online ads enable all sorts of free services online, including search and social networks and the article you're reading now, but Google is working harder than ever to keep the bad ones at bay.

In 2017, we took down more than 3.2 billion ads that violated our advertising policies.

In 2017, they removed 320,000 bad publishers from their ad network (up from 100,000 in 2016).

According to the search engine giant, it blocked 79m ads on its network a year ago for automatically sending people to malware-laden sites and removed 400,000 of these unsafe sites. It equally removed 66 million "trick-to-click" adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

An example of this is their Adsense policy introduced in late 2016 to take action on ads on misrepresentative content. Google have had long-standing policies prohibiting AdSense publishers from running ads on sites with dishonest content.

"Such ads will no longer be allowed to serve", the blog reads.

As a result of this technology, they removed Google ads from over 2 million URLs each month. Google would also restrict the advertisement of contracts for difference (CFD), rolling spot forex, and financial spread betting. The firm said it paid publishers $12.6 billion in the year under review.

Deceptive content is always changing as bad actors try to game the system. In 2017, we found that a small number of publishers were responsible for the majority of these violations.

Blacklisted 700,000 mobile apps for violating ad policies.

Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites previous year.

We're constantly updating our policies as we see new threats emerge.

Added policies to curtail ads relating to financially risky moves with cryptocurrencies, foreign exchanges and other unregulated or speculative areas. We also updated our gambling ads policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).

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