Published: Tue, March 13, 2018
IT&Software | By Alfonso Woods

Apple is at long last refreshing its iconic MFi branding

Apple is at long last refreshing its iconic MFi branding

Apple has reportedly updated the MFi logos used by accessory makers to indicate that their products are certified for use with Apple devices. Specifically, the company has changed the MFi logo.

A source tells ChargerLab that Apple informed partners of the change last month. Manufacturers will then have 90 days to change their packagings with the updated MFi logos.

First introduced back in 2005, Apple's MFi Program is a licensing scheme that allows independent manufacturers to plaster the coveted "Made for" branding on their products - provided, of course, they adhere to the firm's high standards. This order change seems to be due to the popularity of each product line.

HuffPost UK
HuffPost UK

Users will now be able to charge their MFi accessories with a USB-C cable or a power adapter they might already have, while also being able to draw power from the USB port on a Mac using the same cable. Now third-party companies building things like controllers, battery packs, and speakers can use USB-C charging while still keeping Apple's stamp of approval. Many Apple accessories that are non-certified are still available at much lower prices, majority from the Chinese market.

It is worth noting that in recent year, Apple has increased the protection of its intellectual property rights.

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