Published: Sat, January 13, 2018
Medicine | By Douglas Stevenson

NBC nearly sold out on ads for Super Bowl

NBC nearly sold out on ads for Super Bowl

Although the game does not air until February, the co-hosts of Outnumbered took aim at NBC Sports on Thursday, which said that it would not black out players who made a decision to kneel during the national anthem.

Producer, Fred Gaudelli and sportscaster Al Micheals of NBC Sports talked to a TV Critics group on Tuesday.

Sports said the Super Bowl was almost sold out, with prices expected to average more than $5 million per 30-second spot. Each is priced at $5 million; the network expects a total of $500 million in revenue from the sales. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea.

Lovinger said about 30% of his revenue was coming for advertiser who are buying spots in both big events. The Twin Cities last played host to the Big Game 26 years ago, when Washington beat Buffalo 37-24 at the Metrodome in Super Bowl XXVI.

Live events remain a bright spot for television advertisers as more viewers tend to watch their favorite shows on demand and fast-forward through the commercials.

Pity poor Roger Goodell, he has received a crash course in racial grievance politics and the liberal media's exploitation of the divisive national anthem protests. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen.

Advertisers are still paying top dollar for Super Bowl advertisements despite two straight seasons of National Football League viewership declines, according to a high-level executive at the host network for this year's championship game. During that weekend over 200 players, executives, and coaches, protested the anthem and President Trump. It is meant to call attention to what the protesting players see as a pattern of racism in the treatment of African-Americans by USA police.

Ads are going for slightly more than $5 million per 30-second spot.

Super Bowl 52 (LII) is Sunday, Feb. 4, 2018 at U.S. Bank Stadium (home of the Minnesota Vikings) in Minneapolis, Minn.

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