Published: Fri, January 05, 2018
IT&Software | By Alfonso Woods

Amazon Plans Bid for Premier League Streaming Rights

Amazon Plans Bid for Premier League Streaming Rights

Amazon has been actively exploring a possible acquisition of United Kingdom rights to the English Premier League in the run-up to next month's auction, according to a report in United Kingdom newspaper The Telegraph.

So far in the United Kingdom, traditional broadcasters such as Sky and BT were the ones who got to stream the matches, but Amazon stepping in could prove to be interesting.

As illegal streaming of matches online continues to rise, Premier League bosses have been considering new ways to keep its fan base paying to watch.

According to the report, citing unnamed sources, Amazon has been talking to industry figures about how it could incorporate premium football in its live sports offering in the UK.

The 2019/20 season will consist of seven packages of premier league football/soccer matches on offer from the UK's Premier league.

The auction for the Premier League's live rights pulled in 5.1 billion pounds ($6.9 billion) in 2015 after broadcasters Sky and BT bid against each for the rights for three seasons and carved them up between them.

Of particular interest to Amazon Package F (One Bank Holiday and one midweek fixture programme) and Package G (Two midweek fixture programmes) both feature 20 matches.

A number of broadcasting companies are poised to enter the fray, with Amazon's £100 billion ($135 billion) annual turnover expected to give it the financial edge.

The digital giant sees such sporting events as American football, tennis and soccer matches as a way to get more people to subscribe to Prime memberships, which include video streaming and convert occasional customers into more loyal shoppers.

Amazon shelled out $50M past year for the rights to live-stream National Football League games and £80M for the United Kingdom rights to the US Open and ATP World Tour.

While Amazon is unlikely to sweep figurative rug from under Sky and BT's feet and try to buy all the rights, it still means the two might have competition - especially if the company decides to expand its football portfolio in future years.

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